Apple Store Preview

The Apple Store Preview does a good job showcasing the application’s features and the user experience. Each picture informs the user with a detailed picture of how use the application. The colors the application uses are very similar to Instagram. This is a great way to capture Instagram users to their application.

The description on the Apple Store Preview clearly exemplifies what the application can do while also marketing the Instagram account associated with the application, @CutStoryApp. The features listed under the description informs the user of an unlimited time frame to post to your Instagram story instead of the limited 24 hour provided which is a great characteristics to many Instagram users.

 

Instagram User Experience

 

CutStory can do a better job showcasing content on their Instagram page. The pictures and videos do not follow any particular format ad do utilize hash tags. Increasing the usage of hash tags can drive more traffic to their Instagram page, which in return, will bring more customers to their application. CutStory has to be well developed on Instagram because that it the major social media platform associated with their application.  A lot of their post targets users in other countries, however they should also focus on America as well. They repost users that have used their application in their newer post, but they should also incorporate tutorials on how to use their features. CutStory should also post to their Instagram several times a day to maximize their exposure.

Application Experience

The application is straight to the point and very user friendly. After requesting access to your photo library, the application has a link for pictures and a link for videos. After you select the appropriate icon you can start creating your masterpiece! The application allows you to easily adjust the layout of the video, add stickers, music, text, and background by using small icons below your image. Once your finished editing you can easily download it to your phone and while still using the application post it to Facebook, Instagram, and Whatsapp. If you have Apple Music you can easily transfer music to the newly edited video, however if you do not have Apple Music  their is a small fee of $1.99 that is needed to upload music to your customized video.

 

 

 

 

”Social media is reducing social barriers. It connects people on the strength of human values, not identities.” Narendra Modi

The users that are frequently associated with Instagram are the target audience for CutStory. These are the consumers that will frequently use the application to post videos to their Instagram and other social media platforms. According to Business Insider’s, over 90% of the 150 million people on Instagram are under the age of 35, which makes it an attractive platform for many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket. Now that Instagram has begun testing ads, it’s a good time to dig deeper into its audience. Though it’s owned by Facebook, Instagram is a mobile app with distinct demographics.

CutStory created an Instagram account to help target their attended audience. Their Instagram has 9.651 users and their content is used to capture more users. In their Instagram bio, they inform their followers of their free application that is used for both Google and Apple stores. The link is also posted in the bio. Their Instagram page also demonstrates examples of how the application works and provides videos that were created using the application. CutStory is actively communicating with other countries by providing post in Spanish and using social media platforms that are compatible with social media sites over seas. This is a great way for CutStory to expand their application and reach an international demographic.

Cutstory does not have a website, however they are actively communicating with their users through the Apple Store. Many users that left unfavorable reviews received a message from CutStory informing them on how to fix the problem or if they have fixed a bug. This creates brand loyalty and ensures their users are happy using their application.

In addition to using their Instagram account and actively communicating with their users on the Apple Store, CutStory is also featured in several different blogs many of which have even posted tutorial videos on YouTube. This helps generate new users while informing their current users. These are all great ways for CutStory to target their audience because their all being used on social media platforms where majority of their users are located. However, CutStory can further their progress by utilizing Facebook and Twitter as well.