”Social media is reducing social barriers. It connects people on the strength of human values, not identities.” Narendra Modi

The users that are frequently associated with Instagram are the target audience for CutStory. These are the consumers that will frequently use the application to post videos to their Instagram and other social media platforms. According to Business Insider’s, over 90% of the 150 million people on Instagram are under the age of 35, which makes it an attractive platform for many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket. Now that Instagram has begun testing ads, it’s a good time to dig deeper into its audience. Though it’s owned by Facebook, Instagram is a mobile app with distinct demographics.

CutStory created an Instagram account to help target their attended audience. Their Instagram has 9.651 users and their content is used to capture more users. In their Instagram bio, they inform their followers of their free application that is used for both Google and Apple stores. The link is also posted in the bio. Their Instagram page also demonstrates examples of how the application works and provides videos that were created using the application. CutStory is actively communicating with other countries by providing post in Spanish and using social media platforms that are compatible with social media sites over seas. This is a great way for CutStory to expand their application and reach an international demographic.

Cutstory does not have a website, however they are actively communicating with their users through the Apple Store. Many users that left unfavorable reviews received a message from CutStory informing them on how to fix the problem or if they have fixed a bug. This creates brand loyalty and ensures their users are happy using their application.

In addition to using their Instagram account and actively communicating with their users on the Apple Store, CutStory is also featured in several different blogs many of which have even posted tutorial videos on YouTube. This helps generate new users while informing their current users. These are all great ways for CutStory to target their audience because their all being used on social media platforms where majority of their users are located. However, CutStory can further their progress by utilizing Facebook and Twitter as well.