CutStory is a new tool used to customize videos and content on social networks. Using CutStory you are able to cut lengthy videos to shorter lengths and upload it to multiple social media networks from the app. Some popular social media networks that are listed on Cutstory with the standard video length requirement set as the default are Whatsapp, Facebook, and Instagram. With Instagram’s limitation on 24 hour stories, CutStory has provided a way for consumers to post to their stories any time they want. You can also save the video and its new lengths to your phone and upload the new videos to other networks that are not listed on the application like Snapchat. Cutstory also has a feature of developing slide shows using your pictures saved on your phone. The application is easy to use and is available on both Google Play and Apple Store. This application was designed for Instagram however, the feature of saving it to your phone allows you to use your new customized video on other popular social media sites like Facebook, Twitter, and YouTube. For an additional $1.99 you can even add music to the video! The application allows further customization by providing stickers, backgrounds, and signatures to your newly created content.

This application is a cool tool to have to share videos, photos, and memorable experiences to your friends, family, and social media platforms. With the several features provided, only your creativity is your limit! The CutStory platform can be used for personal and business purposes. After researching the application, I learned that it had a few bugs that were mentioned in the reviews, and have since then worked out these issues. The application is also mentioned is several different blogs like Socially Sorted and Gadget Hacks as the newest innovation for customizing video of any length for free.

CutStory is at the Trough of Disillusionment phase of the Gartner’s Hype Cycle. The application’s early adapters have fully investigated the new application and left their reviews and blogs which provided great feedback for CutStory to improve their application. Their is a total of 18,940 ratings provided on the Apple Store and the current rating is at a 4.8 out of 5. These numbers represent the activity beyond early adapters and the bug fixes represents suppliers consolidations and failures.